Wasserman Rugby Insight

Japan Alliance

Wasserman Rugby Inks Alliance with Japanese Agency Hakuhodo DY Sports Marketing

With the changing rugby landscape in the Asia Pacific region and Japan’s growing importance as a rugby playing nation; global management agency Wasserman Rugby has formed an alliance with Hakuhodo DY Sports Marketing (“Hakuhodo”).

The goal of the alliance is for Hakuhodo and Wasserman Rugby to work together to increase the commercial value of rugby players and coaches working in Japan, facilitate new business opportunities for clubs internationally and contribute to Japan’s fast growing rugby culture.

Wasserman Rugby Chairman Peter Kenyon says, “the rugby world in Japan is set for great changes, especially with the newly formatted league planned to start in January of 2022. The transformation is also expected to bring about exciting changes with clubs looking to be diversified and more comprehensive support needed for players and coaches. This partnership will help both organisations achieve their goals and grow their business in Japanese rugby.

Hakuhodo CEO Katsutoshi Iwasa says, “We are very honored to come into an alliance agreement with Wasserman Rugby, who are greatly experienced in the rugby industry. We look forward to contributing together to the growth of rugby both in Japan and around the world by combining our respective expertise and uniqueness to create new values for those involved.”

Wasserman Rugby are specialists in the business of rugby, managing and representing rugby players and coaches around the globe. Not only do they have an extensive client list of rugby clients, but they also hold strong expertise and specialist knowledge of the sport and individuals working within it.

Hakuhodo, headquartered in Tokyo, Japan, provides a full range of sports marketing services. With this alliance, they will expand their athlete management and rugby consultancy operation by adding a player agency arm, helping facilitate the best careers for their clients. Hakuhodo will work in partnership with Wasserman Rugby to create sponsorship deals and other commercial opportunities for both organisation’s clients while also providing on ground support in their respective territories.

For more information contact:

Craig Innes – Wasserman Rugby Director

[email protected]

+64 2176 7843